Our History
In 1985 we introduced Circulon – premiering the world’s first non-stick system so unique it was granted an Australian and US patent when it was launched.
Our engineers were the first to successfully combine the superior strength and heat distribution of hard-anodised aluminium with a durable non-stick system, creating ‘hard-anodised non-stick cookware’; which, in practical terms, meant everyone could enjoy the convenience of ‘non-stick’, the forged strength of aluminium PLUS the performance and features of professional cookware and bakeware.
It’s hardly surprising that this proved to be a winning combination of benefits, which is how Circulon quickly grew to be one of the best-selling brands of cookware in the world.
But, we weren’t finished...
So, in 1989, we introduced cookware created with our TOTAL® non-stick system, and it’s as relevant today as it was back then. Even after almost 30 years Circulon’s unique TOTAL® non-stick system is more advanced than anything found in other non-stick pans in the market.
Don’t tell anyone but the secret to our durable and long-lasting non-stick is our visionary system of high-low circles. This system protects the non-stick surface against everyday wear and tear, so that your non-stick pan will last longer and perform better.
But it’s not just the circles…
We combine Circulon’s unique circle technology with state-of-the-art non-stick performance. This is why we continue to stand by our brand promise ‘Food Won't Stick..Guaranteed’ which at the time revolutionised the non-stick cookware industry, as before this, non-stick cookware didn't offer guarantees or warranties at all. It’s also the reason why we were happy to introduce our even more confident ‘Hassle Free Lifetime Guarantee’.
But, we still weren’t finished…
We have designed and developed products to provide even more options in stylish kitchenware design and construction, joining our super-efficient TOTAL® non-stick system to premium-quality stainless steel cookware. In 2000, Circulon was the first to add colour exteriors to hard-anodised cookware, further expanding our record in innovative cooking solutions.
For the ultimate in cooking and cleaning convenience, we created the first dishwasher-safe hard-anodised cookware range. For home cooks seeking results-oriented baking and roasting, we developed Circulon bakeware that also featured our unique raised non-stick circles, ensuring beautiful food release with every bite and easy clean up with every use.
And, we haven’t stopped yet…
Today, we continue to innovate by identifying the best ways to improve the superior quality and performance of our products just for you and finding ways to make cooking better, easier, healthier and more satisfying for everyone who chooses Circulon.
So all you have to think about when you’re in the kitchen is a lifetime of exceptional cooking!
Some of the firsts, we’re proud to put our name to…
We’re the only cookware company who can claim to have pioneered:
We’re proud of our achievements. Being at the forefront of the cookware industry means that we are 100% committed to ongoing research, development and innovation, to ensure that we bring you the best performing cookware for your kitchen.
Our brand timeline shares our story with you and shows how Circulon has - from new ranges to advances in non-stick technology, we keep on innovating.
A winning combination of our insight and experience means you can trust Circulon as a reliable and knowledgeable brand, bringing you the best performing cookware for your kitchen.